Shannon Mcnevan - CEO

Born and raised in Peterborough Ontario, Shannon attended Bowdoin College in southern Maine on a hockey scholarship before taking his hockey career to Germany where he began managing professional hockey teams. After turning around 3 separate franchises and becoming one of the leading general managers in Europe, Shannon shifted his focus and turned his entrepreneurial spirit towards music. In 2011, McNevan founded, what has since become, the largest country camping music festival in Canada and second largest globally at 45,000 daily attendees. Boots and Hearts is the reigning CCMA Festival of the year for 2013, 2014, 2015, and 2016.

In 2015, McNevan launched the WayHome Music and Arts Festival in partnership with AC Entertainment.  With headliners Neil Young, Sam Smith, and Kendrick Lamar, plus 60+ other acts from varying genres, WayHome became the largest first-year music festival launch in North America in the last decade at 32,000 daily attendees.

Don Green - president

Don was born and raised in Peterborough, Ontario prior to obtaining a Bachelor of Commerce degree from McMaster University. As a graduate hire, Don had a rewarding twenty-year-plus career at Bell Canada gaining extensive business and leadership experience in a diverse range of senior management roles, including marketing, sales, public relations, and strategic planning. 

In 2006, Don joined Puretracks, a digital music provider, as Vice-President Operations where he successfully led and evolved all operational functions ranging from finance and human resources to client and project management.

In 2010, Don joined the Canadian Country Music Association as President where he led and delivered the transition of this forty-plus year-old trade organization into a efficiently-managed world-class brand. 

Don joined Starseed in August of 2017. 

Adam Breitkreuz - Vice President

Originally from Sicamous, BC, Adam attended both the University of Calgary and Briercrest College before pursuing a hockey career in Germany.  Upon his retirement from hockey in 2011,  Adam joined Shannon to help launch Boots & Hearts and eventually WayHome . By the end of his time at the festivals, Adam was the Director of Festival Operations, overseeing all operational components of both events.  Adam is responsible for all live event operations within Starseed. 

Adam Skuse - Vice President

After nearly a decade of consulting for many of Wall Street's top financial institutions, Adam decided to marry his professional ability with his passion for live music.  From 2013-2016, Adam served as the Operations and Technology Director for Boots & Hearts and WayHome.  Adam's expertise in analytics and process engineering provides Starseed with an unparalleled level of operational efficiency and business intelligence.


Photo #1 Credit: Brooke Arseneau